DTC Ad Creative Strategist
Helping scaling DTC brands break through creative fatigue with psychology-driven ad concepts — built on deep research, not guesswork.
Marco Canog
Work
A few paid social creatives — hover to play. Built for Meta and TikTok, written from research first. Tap any video to play.
30 days · Still Running
30 days · Still Running
30 days · Paused
Running
About
I'm a DTC creative strategist. My job is simple: figure out why someone isn't buying yet, then write ads that get them there.
I don't start with a script. I start with the customer — what they're actually afraid of, what they want to believe, what's stopped them before. Once that's clear, the ad pretty much writes itself.
Everything I do comes from Eugene Schwartz's direct response principles, tested and refined across hundreds of ads for real brands.
My Framework
01 / 04Case Study
Ongoing Creative Strategy Partnership
Partnered with FluffCo's founder to build a research-driven creative strategy system from the ground up. The work involved deep-diving into the brand's buyer psychology, mapping the mass desires driving purchase decisions, and building a repeatable framework for ad creative production.
Strategy runs continuously — keeping creative fresh, testing new angles, and staying ahead of saturation as the brand scales on paid social.
Last 30 days — Ad Performance
Services
Research. Concepts. Briefs. An end-to-end creative strategy system that gives your team everything they need to produce ads that actually convert.
Deep market research combined with a breakdown of what's already working in your space — so we build on proven creative intelligence, not assumptions.
Mapping exactly who your buyer is and what they actually want — the desires, fears, and motivations that make them stop scrolling and start buying.
Production-ready documents your team can execute from immediately — scripts, references, shot direction, and copy all in one place. No calls needed.
Testimonials
honestly before Marco we were just throwing ads at the wall. first month working with him we already saw sales pick up. the guy actually knows what makes people buy
the avatar doc he sent us was lowkey kind of mind blowing?? like we've been selling for 2 years and never thought about our customer this deep. our ads hit different now fr
my editor literally messaged me like "who made this brief it's so good" lol. no more 10 revision rounds, no more confusion. Marco just gets what needs to get done
Insights
How Eugene Schwartz's mass desire principles apply to modern paid social — and why most brands skip this step entirely.
Coming SoonMatching your creative to where your customer actually is — not where you want them to be.
Coming SoonMy step-by-step process for developing psychology-based buyer profiles without any primary research budget.
Coming SoonContact
If you're a DTC brand looking to scale with research-driven creative strategy, I'd love to hear about your brand. Tell me where you're at and what you're working on.
Or reach out directly at
marcomalitlit@gmail.com